SEO report of sportmarketing.ca

ISM | The Institute for Sport Marketing

sportmarketing.ca/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : sportmarketing.ca/

Character length : 18

Title
ISM | The Institute for Sport Marketing
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
ISM | The Institute for Sport Marketing

Character length : 39

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 26%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
147000
Heading structure in the source code
  • <H1> ISM
  • <H2> Welcome to the Institute for Sport Marketing Website
  • <H2> ISM Highlights
  • <H2> Recent Presentations by ISM Researchers
  • <H2> Recent Media by ISM Director Ann Pegoraro
  • <H3> Recent Posts
  • <H3> Recent Comments
  • <H3> Archives
  • <H3> Categories
  • <H3> Meta
  • <H3> SPAD CONNECTION
  • <H3> USEFUL LINKS
Word cloud
  • ism11
  • sport10
  • marketing8
  • recent6
  • spad6
  • pegoraro5
  • research5
  • institute5
  • researchers4
  • association3
  • director3
  • canada3
  • presentations3
  • oct2
  • social2
  • november2
  • useful2
  • peer-reviewed2
  • comments2
  • rss2
  • management2
  • links2
  • website2
  • laurentian2
  • ann2
  • connection2
  • university2
  • media2
  • new2
  • projects2
Keyword matrix
wordtitledescriptionsheading
ism
sport
marketing
recent
spad
pegoraro
Two Word cloud
  • sport marketing4
  • for sport3
  • ism researchers2
  • research projects2
  • laurentian university2
  • ism director2
Three Word cloud
  • for sport marketing2
  • ism director ann2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.1 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
9
Number of source domains
1
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://sportmarketing.ca/wp-content/themes/ism/non-ie-style.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://sportmarketing.ca/wp-content/themes/ism/non-ie-style.css
File size of all css files combined
13.22KB
CSS minifying
You can save 1.5KB (39% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
8.14KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
8
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://sportmarketing.ca/wp-content/themes/ism/non-ie-style.css24 hours

 Speed test – Images

File size of all images combined
111.39KB
Image optimisation
You can save 1.4KB (13% compression) by optimising the images below:

 Website security

IP
173.201.243.128
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Typos

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