sportmarketing.ca

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : sportmarketing.ca/

Character length : 18

Title

ISM | The Institute for Sport Marketing

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

ISM | The Institute for Sport Marketing

Character length : 39

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 26%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
1	4	7	0	0	0

Heading structure in the source code

<H1> ISM
<H2> Welcome to the Institute for Sport Marketing Website
<H2> ISM Highlights
<H2> Recent Presentations by ISM Researchers
<H2> Recent Media by ISM Director Ann Pegoraro
<H3> Recent Posts
<H3> Recent Comments
<H3> Archives
<H3> Categories
<H3> Meta
<H3> SPAD CONNECTION
<H3> USEFUL LINKS

Word cloud

ism11
sport10
marketing8
recent6
spad6
pegoraro5
research5
institute5
researchers4
association3
director3
canada3
presentations3
oct2
social2
november2
useful2
peer-reviewed2
comments2
rss2
management2
links2
website2
laurentian2
ann2
connection2
university2
media2
new2
projects2

Keyword matrix

word	title	descriptions	heading
ism
sport
marketing
recent
spad
pegoraro

Two Word cloud

sport marketing4
for sport3
ism researchers2
research projects2
laurentian university2
ism director2

Three Word cloud

for sport marketing2
ism director ann2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.1 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://sportmarketing.ca/wp-content/themes/ism/non-ie-style.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://sportmarketing.ca/wp-content/themes/ism/non-ie-style.css

File size of all css files combined

13.22KB

CSS minifying

You can save 1.5KB (39% compression) on the analysed URL by minifying the CSS files.

By minifying http://sportmarketing.ca/wp-content/themes/ism/non-ie-style.css you can save 1.5KB (39% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

8.14KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://sportmarketing.ca/wp-content/themes/ism/non-ie-style.css	24 hours

Speed test – Images

File size of all images combined

111.39KB

Image optimisation

You can save 1.4KB (13% compression) by optimising the images below:

By lossless compressing the http://sportmarketing.ca/wp-content/themes/ism/images/logo.png you can save 1.1KB (12%) data.
By lossless compressing the http://sportmarketing.ca/wp-content/themes/ism/images/side-h3.png you can save 348B (19%) data.

Links

We found a total of 29 different links.
Internal links: 19
External links: 10

External links:

Link text (anchor)	Link strength
WordPress.org
SPAD Wear 2016
Student Profile: Jennifer and Dania Arrive in Austria
SPAD Frosh Day 2016
Queen’s Sports Industry Conference
more...
Canadian Marketing Association
Laurentian University
Official SPAD Website
The SPAD Blog

Internal links:

Link text (anchor)	Link strength
ISM
Home
The Institute
History
SPAD Connection
Research Team
Active Researchers
Past Researchers
Research Projects
Publications
Contact Us
Recent Presentations by ISM Researchers
Recent Media by ISM Director Ann Pegoraro
November 2014
July 2012
Uncategorized
Log in
Entries RSS
Comments RSS

Website security

173.201.243.128

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of sportmarketing.ca